Vincent and Ajay of the Marketing Stir podcast by Stirista chat with Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle at Harper Collins. She talks about how reaching and understanding readers is an important start to marketing published books.
In a presentation last month at Digital Book World, Andrea DeWerd, a senior marketing director at HarperCollins, described the shift that’s occurring in broad terms and also offered a case study showing how the company uses data and measurement to better market and sell books.
"I recommend this memoir to everyone who asks me what they should read. Whether you are a Daily Show fan or not, this story about Trevor Noah’s coming of age as a biracial child under Apartheid in South Africa will break your heart and show you the strength of family."
"For many people, books are a constant in their lives. Andrea DeWerd, Alpha Pi--George Washington, turned that love of books into an exciting career in publishing..."
"'Andrea is a true marketing dynamo,' says Theresa Zoro, executive creative director of marketing and publicity..."
Random House, Bedside Reading, and the Conrad New York celebrated the launch of Save Me the Plums by NYT bestselling author and beloved food writer Ruth Reichl.
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